The Minister of Tourism and Environment, Mirela Kumbaro, participated in a ceremony for the presentation of the official slogan of tourism in Albania, ‘Albania All Senses’, during which an agreement was reached between the Ministry of Tourism and the Environment and the company “One Albania” for cooperation in the promotion of tourism and the new logo of the touristic Albania.
Minister Kumbaro during the ceremony underlined that the slogan “Albania All Senses” will brand the image of Albania in the promotional program as the country of honor in the world’s largest tourism fair, “ITB Berlin 2025” under the framework of sustainable development and an unique touristic offer that unites nature with Albanian hospitality.
“Albania All Senses will be a bouquet a bouquet of images, events and sensations, from Tirana, the Mediterranean Capital of Culture and Dialogue, to Vlora, the European Capital of Sports, but it is in a way an invitation to all the tastes and sensations that accompany a tourist, a visitor when he goes to a place. Therefore, “Albania All Senses” was the best slogan, which says it all. To do this, we need many partners, many collaborators, as in the case of “One Albania”, which also has a sustainable business plan. Tourism generated in 2023 about 4.2 billion euros for the Albanian economy. This has awakened the interest of investors and enterprises“, said Minister Kumbaro.
The CEO of the “One Albania” company, Brano Djurovic, said that when the powers are united for such initiatives, tourism gains a lot.
“We are all aware of the growth that tourism has experienced in the last year, becoming one of the fastest growing sectors in the country and one of the most important areas of the economy. Therefore, we are proud to present today a strategic agreement with the Ministry of Tourism and Environment, aware of the potential of Albania’s destinations, that if we join forces we can achieve even more for the promotion of tourism activities, communities and business through technology”.
During the summer season 2024, the digital calendar of events, accessible at the TEA application, will offer tourists visiting Albania an enhanced experience in the range of tourism products and events in the coast, cities and local village festivals of the country.